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Domain 6: Management: MARKENDIUM: SMPS Body of Knowledge
| Title | Domain 6: Management: MARKENDIUM: SMPS Body of Knowledge |
| Writer | |
| Date | 2025-05-07 12:32:30 |
| Type | |
| Link | Listen Read |
Desciption
Management involves coordinating the efforts of staff and/or consultants to accomplish marketing goals and objectives. Using available resources, management effectively plans, organizes, staffs, and directs projects of a firm as well as evaluates technical and financial performance. Read more
Review
This book was exactly what I was hoping for. It served as a good reference guide and refresher for various marketing topics. The fact that it was all geared towards the A/E/C industry made implementing the skills all the easier. Recommended for anyone wanting to brush up on their marketing skills through the lens of the A/E/C Industry.
